Light Yourself on Fire, literally?

Last Sunday, someone took the name of our band a bit too literally. Luckily, he wasn't hurt too bad (somehow he only burnt his hand), no one else was injured, and our equipment nor the house (although both had a close call) did not become engulfed in flames.
(Photo care of Greg Smee)

-He Said

I'm confused, what is vegan?

I found this on a gas pump near Micanopy this afternoon. In bewilderment, I've decided to throw the image out there to see if anyone can help me figure out why this was etched into a gas pump in the middle of backwoods Florida? 1st place prize, this creepy looking billy goat pictured below.